Waitrose also said it would divert millions of carrots and other misshapen vegetables into its own label soups, ready meals and smoothies. Waitrose said its latest efforts were part of an existing programme to sell misshapen vegetables in an effort to reduce food waste.Ī University of Edinburgh study in 2018 estimated a third of fruit and vegetable produce across Europe never reaches supermarket shelves because it fails to meet appearance standards, leading to more than 50 million tonnes of food waste each year. Large parts of England are officially in a drought for the first time since 2018 following the driest summer for 50 years, forcing water companies to restrict water usage to safeguard supplies. The steps should help farmers make up for any shortfall in overall yields due to dry weather and low rainfall. Every year, 30 million acres of cropland, 4.2 trillion gallons of water, and. These outcasts are being called ugly produce or imperfect produce by the media - or produce that is deformed, wonky, crooked, or misshapen. The more than 420-store chain, headquartered in Pennsylvania, has also announced a new initiative for unbeauteous fruit and vegetables packaged under the Produce with Personality label. "Whilst the crop coming out may look and feel a bit different to what we’re all used to, it’s still the same great British quality," Lidl GB Chief Executive Ryan McDonnell said in a statement. Food waste doesn’t make many headlines, but it’s one of the biggest environmental problems in the United States. Fight food waste & support Aussie farmers with Farmers Pick. The move will also help tackle food waste. Fun, fresh fruit & veg boxes delivered to your door for up to 30 less than the supermarkets. Normally such produce would not make the grade.īut German-owned discounter Lidl GB and upmarket retailer Waitrose said they would relax size and shape guidelines for fruit and vegetables affected by the drought. LONDON, Aug 25 (Reuters) - Two British supermarket chains will stock bent carrots and other misshapen fruit and vegetables on their shelves in an effort to support farmers hit by drought after a heatwave.
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